“H-E-R-O-I-N – what’s that spell?”
This 60-second ad about heroin addiction, filmed at a high school in Missouri, will air during the Super Bowl.
A drug that once was associated with jazz musicians, pick-pockets, East LA gang members, NY street hustlers and punk rockers is now featured on our secular holiday, interrupting pizza and guacamole as it’s piped into American homes from Alabama to Alaska.
That’s a stunning event for this country.
What’s more, millions of people will know someone like that girl.
Post Script: Sadly, the Super Bowl came and went and this spot did not run. Not sure why. If anyone has an idea, please let me know.