BUSINESS: Kelvin Anderson and VIP Records

Kelvin Anderson, owner of World Famous VIP Records

Here’s my story on Kelvin Anderson, owner of World Famous VIP Records, and the last of the great independents in what’s become now the old music industry.

He marketed music via boomboxes and car stereos and championed a host of young kids, rappers from Long Beach streets, some of whom, like Snoop Dogg, went on to change the music.

So punk rock!

Now Anderson is downsizing his store and says he’ll probably only stay in business a year.

You can read the story at the link above, and listen to a podcast interview I did with Anderson regarding the early days of the store and gangster rap and how a music that took over started from a small little drum machine.

 

 

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